Digital marketing in contextThere are 1.5 billion internet users worldwide, and in the UK alone over 884 million minutes are spent online. Internet sales account for £36 billion per year – Brits spend £71 per month on average on online goods and services (reference: see below). It is obvious that a digital presence has now become mandatory as opposed to just desirable. But it can be said that to be absent from Google is to be absent from the internet. I would further this by suggesting that to be absent from the first page of Google is to be absent from the internet. Enter digital marketing.Competition on the internet is fierce. Inadequate digital marketing means low search ranking, poor brand exposure and ultimately loss of lucrative revenue streams.What should I look for in an online marketing company?If you have an interest in your company succeeding online, achieving a page-1 rank on Google is of the highest concern. There are no secrets – Many companies will try to convince you into thinking that search engine optimisation (SEO) is niche and dodgy and only they have the knowledge of ‘advanced’ link building strategies, etc, etc. These are tactics used to gain dishonest sales.An honest and professional digital marketing agency will provide accountability and transparency to its services. Vague weekly reports are not enough. Some sort of regular precise update with current progress, assuring clients that goals are being met, is obligatory. In addition, objectives are agreed during several initial meetings, ensuring both parties are happy and confident in the campaign’s direction.An online marketing agency is not the same as a web designer who provides generic SEO!What benefits are there in hiring a digital marketing agency?A good agency will maximise the impact of your online marketing to get the best return on your investment. After initial meetings, they should get on with their job and leave you to do what you do best – run your business! Most importantly, the solution should be tailored to your needs and objectives, amplifying the power of your marketing campaign just like the generic solutions won’t!
Digital Marketing – The Need For Digital Marketing – Avoiding Bad Companies
Online Health Insurance Quote – 3 Essential Tips To Counter The Rising Health Care Costs!
Getting an online health insurance quote is a necessary activity that all the health insurance seekers are doing across USA. Not only it allows one to have good competitive rates, it also ensures that the good quotes are received in minimum time.However, getting online quotes may not be sufficient to ensure that best rates have been offered. There is still a good scope to reduce the premium even further if you follow below given 3 tips -1. Understand your and your family needs – Getting online health insurance quote is not just about filling some data on any website and expecting a good quote. Its about getting the best quotes for the KIND OF POLICY YOU NEED and UNDERSTANDING WHAT THESE NEEDS are. You need to find out what kind of coverage do you require. For e.g. if your employer is covering you for generic medical insurance, but not dental and vision, then it makes sense if you focus to get quotes for this uncovered area.2. Selecting a good website – Don’t run into scams by entering information for getting online health insurance quote on to a website that is just interested in getting your contact details. There are literally hundreds of site that indulge in these activities. Avoid going to these sites. Now, the question comes which site should you go to and how should you get online quotes? For that you can read the article at -[http://healthinsuranceace.com/free-online-health-insurance-quote.html]The article explains how you can get good online health insurance quote in less than 5 minutes.3. Play around with the options on the website – By this what I mean is get the quotes for different conditions. For e.g. if you increase the deductible, the premium will decrease. Similarly check if increasing copay will decrease the premium significantly. After playing around like this, make a decision which option or combination is best for you. Is slightly increasing deductible lowers your premium significantly? Similarly what copay amount gives you best online health insurance quote?These are some essential and straightforward tips that people generally ignore. But these tips really reduce the rates significantly. If you see, incorporating these tips should not take more than 15 minutes. But, by using these tips, some of my friends were able to save as much as $700 in their individual quotes. I am sure it will be true for you also. With rising healthcare costs, these savings sound very sweet.So go ahead and use these tips to get your online health insurance quote
The Fundamentals Of Planning Your Business Travel Like An Expert
ENSURE YOU HAVE A CLEAR-CUT TRAVEL POLICY SET UP
A well-defined travel policy is an important (and cost-effective) manner of effective travel management. A specified travel policy should outline clearly stipulated guidelines for all employees with regards to responsibilities and while traveling; travel arrangements and travel expenses.There are a numerous factors to consider when compiling a travel policy for your company.Although cost-effectiveness is an important requirement, it is vital that you don’t jeopardies the safety and quality of travel service, as well as compromise on travelling employees’ travel needs. Offer a small variety of options that allow employees to select one that suits them the best. You can avoid unnecessary compromise even further by letting employees offer their thoughts and/ opinions during the decision-making process.Always ensure that you always have your employees’ up-to-date contact details on hand, in case of emergencies.Responsibility regarding expenses – personal, business, leisure etc. – must always be clearly and precisely set out.GET A GRIP ON TRAVEL TECH
Travel planning has undoubtedly been revolutionised by the rise of online booking apps. The trouble with the increase in availability of such tools is choosing which one to use for your business travel planning.A great option is to have a ‘personalised’ online booking tool that has been custom made according to you business’ particular travel policies and needs. Although having your own travel tech has its advantages – such as being able to increase efficiency with built in approval processes and managing your travel at any time – there are a few disadvantages that should be noted. The initial designing and assembly, as well as the continued administration, of a custom online booking tool can be rather steep. Another drawback is that all the research necessary will be your responsibility. It begs the question whether the convenience is worth the required effort and cost.A terrific option is to make use of a travel management company (TMC). Working with a TMC means acquire an experienced travel management asset that is a devoted travel manager. A travel manager can assist you in making the best travel decisions, based on your unique business requirements. Further benefits include help with a multitude of other details, such as VISA applications; arranging ground transport; arranging Forex and taking care of travel emergencies.The smart choice would be to use a combination of the two. The advantages of TMCs are clear and they often have an online booking tool that companies can use. This way you get best of both – the convenience and control of managing your travel bookings yourself, as well as the individual support and assistance with more complicated and/ or time-consuming processes.ENSURE TRAVELLING EMPLOYEES’ SAFETY
Although business travel is an essential and probable part of most businesses, is doesn’t come without risks. A company has a duty of care to its employees. This means it has a legal (and moral) obligation to elude risk of injury to an employee during a business trip, as much as possible. The onus is on you (the travel planner) to ensure that all the proper safety plans and measures are in place. This means assigning sufficient travel insurance, which includes medical cover, lost luggage, flight cancellations, as well as natural disasters and terrorism and everything in between.Employees must be informed of the associated risks of their destinations, before travelling, and need to be informed of the course of action to follow in case there is a travel emergency.It is vital to always know where your companies travelling employees without exception. There is a multitude of apps and online tools that you can use to help keep track of and stay in touch with your travellers.PRE-BOOK TO SAVE
You can save more when you plan ahead when it comes to making travel arrangements. Research has proven that business travellers who only book their flights a day beforehand – can end up paying as much as 200% more for their flights.In contrast – airfares are generally the cheapest from three weeks and more before the departure date. Employing an advanced purchase strategy, you can reduce or moderate the influence of price fluctuations on your company’s travel budget. Although it’s not always possible to book so far in advance as meetings and schedules are sometimes changed at the last minute), it is definitely worth the effort in the long term.APPOINT THE MOST QUALIFIED PERSON
Travel planning is not an easy task – it’s far more than just coordinating itineraries. The responsibilities of a travel manager range from bookings, policy management, budget approvals, reporting and handling travel emergencies. Then there’s the time-consuming task of finding the most affordable flights, ground transport, accommodation etc.Managing your company’s travel plans yourself has some advantages, such as great understanding of the needs and schedules of your travellers. However, employing an experienced and well-equipped corporate travel agencies will save you a great deal of the hassle. Quality TMCs have a comprehensive understanding and knowledge of the travel industry, which empowers them to know when, how and where to find and book the best offers. Furthermore, TMCs often have global buying power and long-standing relationships with suppliers – which offer you the added benefit of being able to secure discounted fares on larger travel volumes.