The Fundamentals Of Planning Your Business Travel Like An Expert

ENSURE YOU HAVE A CLEAR-CUT TRAVEL POLICY SET UP
A well-defined travel policy is an important (and cost-effective) manner of effective travel management. A specified travel policy should outline clearly stipulated guidelines for all employees with regards to responsibilities and while traveling; travel arrangements and travel expenses.There are a numerous factors to consider when compiling a travel policy for your company.Although cost-effectiveness is an important requirement, it is vital that you don’t jeopardies the safety and quality of travel service, as well as compromise on travelling employees’ travel needs. Offer a small variety of options that allow employees to select one that suits them the best. You can avoid unnecessary compromise even further by letting employees offer their thoughts and/ opinions during the decision-making process.Always ensure that you always have your employees’ up-to-date contact details on hand, in case of emergencies.Responsibility regarding expenses – personal, business, leisure etc. – must always be clearly and precisely set out.GET A GRIP ON TRAVEL TECH
Travel planning has undoubtedly been revolutionised by the rise of online booking apps. The trouble with the increase in availability of such tools is choosing which one to use for your business travel planning.A great option is to have a ‘personalised’ online booking tool that has been custom made according to you business’ particular travel policies and needs. Although having your own travel tech has its advantages – such as being able to increase efficiency with built in approval processes and managing your travel at any time – there are a few disadvantages that should be noted. The initial designing and assembly, as well as the continued administration, of a custom online booking tool can be rather steep. Another drawback is that all the research necessary will be your responsibility. It begs the question whether the convenience is worth the required effort and cost.A terrific option is to make use of a travel management company (TMC). Working with a TMC means acquire an experienced travel management asset that is a devoted travel manager. A travel manager can assist you in making the best travel decisions, based on your unique business requirements. Further benefits include help with a multitude of other details, such as VISA applications; arranging ground transport; arranging Forex and taking care of travel emergencies.The smart choice would be to use a combination of the two. The advantages of TMCs are clear and they often have an online booking tool that companies can use. This way you get best of both – the convenience and control of managing your travel bookings yourself, as well as the individual support and assistance with more complicated and/ or time-consuming processes.ENSURE TRAVELLING EMPLOYEES’ SAFETY
Although business travel is an essential and probable part of most businesses, is doesn’t come without risks. A company has a duty of care to its employees. This means it has a legal (and moral) obligation to elude risk of injury to an employee during a business trip, as much as possible. The onus is on you (the travel planner) to ensure that all the proper safety plans and measures are in place. This means assigning sufficient travel insurance, which includes medical cover, lost luggage, flight cancellations, as well as natural disasters and terrorism and everything in between.Employees must be informed of the associated risks of their destinations, before travelling, and need to be informed of the course of action to follow in case there is a travel emergency.It is vital to always know where your companies travelling employees without exception. There is a multitude of apps and online tools that you can use to help keep track of and stay in touch with your travellers.PRE-BOOK TO SAVE
You can save more when you plan ahead when it comes to making travel arrangements. Research has proven that business travellers who only book their flights a day beforehand – can end up paying as much as 200% more for their flights.In contrast – airfares are generally the cheapest from three weeks and more before the departure date. Employing an advanced purchase strategy, you can reduce or moderate the influence of price fluctuations on your company’s travel budget. Although it’s not always possible to book so far in advance as meetings and schedules are sometimes changed at the last minute), it is definitely worth the effort in the long term.APPOINT THE MOST QUALIFIED PERSON
Travel planning is not an easy task – it’s far more than just coordinating itineraries. The responsibilities of a travel manager range from bookings, policy management, budget approvals, reporting and handling travel emergencies. Then there’s the time-consuming task of finding the most affordable flights, ground transport, accommodation etc.Managing your company’s travel plans yourself has some advantages, such as great understanding of the needs and schedules of your travellers. However, employing an experienced and well-equipped corporate travel agencies will save you a great deal of the hassle. Quality TMCs have a comprehensive understanding and knowledge of the travel industry, which empowers them to know when, how and where to find and book the best offers. Furthermore, TMCs often have global buying power and long-standing relationships with suppliers – which offer you the added benefit of being able to secure discounted fares on larger travel volumes.

Your Online Success Depends On Selecting The Right SEO Firm – Remember That!

More than ever before, the need for selecting an amicable and trusted SEO Firm has become immense now. The competition in every field of online marketing has become tougher – thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm – like stuffing of keywords inside the web-content, mindlessly without context.With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.How to choose the Top SEO Company? Here are important tips:1. Define your SEO requirements clearly:The objective of every website floated online is to meet with success – either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. For example, as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months – this may be quantified in percentage. Some other website owner can desire differently and in different volume.If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.2. Get a Comprehensive Service provider for SEO: As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from “A” to “Z”.For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.In addition, today’s SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website’s content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.3. Keep your search wider:It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to an informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.4. See only the merit and not size:It is not necessary that the so-called big names of SEO companies can only deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

Online Health Insurance Quote – 3 Essential Tips To Counter The Rising Health Care Costs!

Getting an online health insurance quote is a necessary activity that all the health insurance seekers are doing across USA. Not only it allows one to have good competitive rates, it also ensures that the good quotes are received in minimum time.However, getting online quotes may not be sufficient to ensure that best rates have been offered. There is still a good scope to reduce the premium even further if you follow below given 3 tips -1. Understand your and your family needs – Getting online health insurance quote is not just about filling some data on any website and expecting a good quote. Its about getting the best quotes for the KIND OF POLICY YOU NEED and UNDERSTANDING WHAT THESE NEEDS are. You need to find out what kind of coverage do you require. For e.g. if your employer is covering you for generic medical insurance, but not dental and vision, then it makes sense if you focus to get quotes for this uncovered area.2. Selecting a good website – Don’t run into scams by entering information for getting online health insurance quote on to a website that is just interested in getting your contact details. There are literally hundreds of site that indulge in these activities. Avoid going to these sites. Now, the question comes which site should you go to and how should you get online quotes? For that you can read the article at -[http://healthinsuranceace.com/free-online-health-insurance-quote.html]The article explains how you can get good online health insurance quote in less than 5 minutes.3. Play around with the options on the website – By this what I mean is get the quotes for different conditions. For e.g. if you increase the deductible, the premium will decrease. Similarly check if increasing copay will decrease the premium significantly. After playing around like this, make a decision which option or combination is best for you. Is slightly increasing deductible lowers your premium significantly? Similarly what copay amount gives you best online health insurance quote?These are some essential and straightforward tips that people generally ignore. But these tips really reduce the rates significantly. If you see, incorporating these tips should not take more than 15 minutes. But, by using these tips, some of my friends were able to save as much as $700 in their individual quotes. I am sure it will be true for you also. With rising healthcare costs, these savings sound very sweet.So go ahead and use these tips to get your online health insurance quote

Original Penguin – Quality Mens Clothing Brand

Most of today’s fashion conscious men want simple and stylish clothing but of good quality and cut. Items of clothing that will appear in most men’s wardrobes will no doubt be jumpers, jackets, polos and t shirts, all simple attire but always looks clean and smart whatever the occasion.Some of the younger lads might want a more stylish edgy look and go for t shirts with fancy patterns and slogans and team them up with washed denim jeans and cheap white pumps but the real stylish dressing lad will dress down and go for more simple classic looking clothing like polo shirts, jumpers, jackets worn with dark selvage denim jeans a nice deck shoe, desert boot or even a quality white pump and this doesn’t need to have big patterns or logo’s to get the attention of others, the clothes he wears just speak for themselves.A fine example of stylish quality casual clothing that is compared to many brands considered quite cheap is Original Penguin.Original Penguin make some of the best quality polo shirts currently available and you can buy them online for less than £50 a piece which in current day pricing is very good value. A nice v neck knit jumper from Original Penguin will probably cost you about £65 if you browse the internet and buy one online as with most clothing this is the best place to get value for money. Another classic piece of clothing from Original Penguin has got to be a jacket and the most well known being the Ratner Jacket, which is just a simple full zip lightweight available to buy online in various colours for a cheap price of around £70, although its only a lightweight jacket, its still ideal choice of clothing on a cold day if you wear a jumper under it.Most of the Original Penguin clothing range will have a small embroider Penguin logo on the left side of the chest so although it doesn’t have big horrible logos people will still recognised the brand as quality clothing by this small discreet logo.These days the online market is becoming crowded with not so good quality clothing at very cheap prices but for the cheap price you’re getting cheap quality clothing so it pays to buy a trusted brand. Search the internet for Original Penguin clothing and if you see a polo shirt, jacket or jumper why not treat yourself and buy it and I’m sure you won’t be disappointed with the quality and it will be a clothing brand that will appear in wardrobe a few more times in future

Skin Care Jargon – Demystified!

Have you ever looked at the ingredients list of the skin care products and skin care cosmetics that you buy and got confused by the undecipherable terminologies used? Just as it is important to consider the ingredients of your skin care products, it is important that you know what the terms and jargon are. So here is a handy list of common buzz words of the skin care market.AntioxidantsThey are powerful nutrients that prevent free radicals from causing damage to the skin cells. Free radicals are actually unstable oxygen molecules that take away electrons from their surrounding molecules thus creating a chain reaction and damaging the skin. Antioxidant rich skin care products can enhance the skin quality.Chemical SunscreensUnlike regular sunscreens (referred to as physical sunscreens that block the UV rays of the sun) chemical sunscreens absorb the ultra violet radiation. Popular chemical sunscreen ingredients are Avobenzone, Oxybenzone, Octisalate and Octinoxate.Collagen and ElastinThey are protein fibers found within the skin cells that are responsible for the skin structure and elasticity. Collagen supports the skin tissues and keeps it firm and taut while elastin allows the skin to stretch and strain without getting ruptured. As we grow old, the levels of collagen and elastin fibers deplete thus leading to the formation of wrinkles and fine lines.EmollientsThey are special ingredients that help spread and keep other agents of the skin care product on the skin. They help lubricate the skin and protect the barrier function of the skin. They lie on top of the skin surface and trap in the moisture. In this way, emollients help to prevent dehydration.Essential OilsDerived from herbs, essential oils have an extensive range of skin care benefits. They are often included in skin care products to deliver a soothing and stimulating feeling to the skin. However, it is not advisable to use essential oils during pregnancy.HumectantsThese are the ingredients that attract moisture to the skin and thus soften skin’s surface. Because they help to keep the skin moisturized, they are effective in diminishing the appearance of wrinkles and fine lines that are a result of dehydration.HypoallergenicThis term is used to describe ingredients that do not or are less likely to cause any allergic reaction on the skin.KeratinFound in all the layers of the epidermis, this protein fiber that protects the skin against a range of stressors. Hard keratin is found in hair and nails. In fact, the epidermis is comprised of 95% of dead keratinocytes. This is why it is necessary to exfoliate the skin on regular basis in order to scrape off the dead-skin layer and reveal the fresh new skin cells underneath.Free RadicalsAggressive oxygen atoms that have lost an electron, and are therefore unstable. They must then look for an electron from other atoms, which can cause a damaging cascade effect.NoncomedogenicThis is a common term used for skin care products that do not clog the skin pores or cause comedones.Open Comedones/ Closed ComedonesOpen comedones are whiteheads while closed comedones are blackheads. They are a result of accumulation of dirt and debris within the skin pores and subsequent blockage of the same.Physical SunscreensThese sunscreens reflect off and scatter the UV rays of the sun when they reach the skin surface. Physical sunscreens are advisable for people with sensitive skin. Common ingredients of physical sunscreen are Titanium Dioxide and Zinc Oxide.ParabensThey are the artificial preservatives used in skin care products in order to prolong their shelf life. Though they are important to prevent the development of micro organisms in skin care products, but they can be harmful for the skin. It is not advisable to use products that contain a large concentration of parabens. Smaller concentrations of the same are safe though.Stratum CorneumThis is the outermost layer of the skin. Skin cells that are formed within the deeper layers of the skin take about 28 days to reach the stratum corneum. The cells in this layer are all dead and require exfoliation to clear off. However, even though the cells are dead, they form the first line of defense for our skin. They prevent water loss and protect the skin from environmental toxins and UV rays.SurfactantsThese ingredients help to reduce surface tension between skin and the skin care product that you apply and enable it to spread better.

All About Pharmacy Technician Schools

In many countries today, healthcare industry employment continues even while other industries falter, making a health service job a good choice for anyone considering a new career.Pharmacy technician jobs are one of the main positions seeing drastic increases with hiring expected to increase as much as 25 percent over the next few years. This is a great opportunity for anyone with good attention to detail to consider a career as a Pharmacy Technician or `PT`, especially since it is possible to complete certification programs at reputable pharmacy technician schools in as little as two years and get into a well-paying job soon afterward.Different Types of Pharmacy Technician SchoolsIn the US and Canada, some PT jobs do not require any certification or schooling although most do. Those who have schooling and certification are definitely preferable for positions, however, making schooling something that anyone looking at a career as a PT should consider very seriously.In all likelihood, more jobs will move toward requiring certification as well, so skipping the education may reduce job hire and advancement opportunity.Pharmacy Technician education is available in programs that last anywhere from 6 months to two years or more, depending on the depth of training.Like many other medical training and technical programs, the shorter programs give a basic, fundamental overview of what to expect on the job and general education relating to basic pharmacology, pharmacology law, pharmacology records, inventory, labeling, ordering and many other relevant topics to working in a retail pharmacy environment.Courses and diploma programsStudents that attend the shorter programs usually earn a Pharmacy Technician Certificate for completion of the program, but have no actual approved certifications.Longer courses offered by schools include specialized diploma programs and Associates Degree courses that last between about 12 months to 24 months.Diploma programs are great for students who already have some healthcare service experience and want to move into a position as a PT, as well as those entering the field new.Study usually includes all that is mentioned above, plus pharmacology in more detail, dosage calculation, mixing medications and others, and usually includes an externship to prepare students to take the certification exam. Students completing a diploma course and passing their certification exam will earn the title of Certified Pharmacy Technician or CPhT.Associates in Health Sciences with a PT specialty takes two years and is recommended for any individual if there is an interest in both obtaining a college degree, and being able to advance the fastest in their career.Courses of study are much more in depth and include additional medical subjects. Externships are a required part of the curriculum, as is passing the certification examination. Those with their CPhT and an AS degree stand the best chance of being hired in non-retail pharmacy technician positions, and starting at the highest salaries.Accredited vocational programIn the UK and many other countries a pharmacy technician is required to complete both an accredited vocational program in pharmacy services and a pharmaceutical science program, and must be registered with numerous UK healthcare organizations.Courses of study include that which is mentioned above, as well as medicines management for patients and training in running and assisting in hospital clinics and more.Please note however, in the UK there is a difference between a pharmacy technician and a pharmacy dispenser, with the former having more vocational and educational requirements.Interested individuals are advised to contact local professional organizations in order to get additional details about attending school to become a PT such as which are the best courses and whether they offer job placement and financial aid.In the US, contact the American Association of Pharmacy Technicians (AAPA) or the Pharmacy Technician Certification Board (PTCB), in the UK contact the General Pharmaceutical Council (GPC) and in Canada the Canadian Association of Pharmacy Technicians (CAPT) to name a few.Employment After Attending PT SchoolsThere are actually many more employment opportunities for PTs than most people assume. While the majority of jobs are in retail pharmacy positions there are much more specialized career options for pharmacy techs with the right training.Hospitals, medication manufacturing and packing companies, medication compounding pharmacies, nursing homes, psychiatric facilities and any type of medical facility that either fills medication prescriptions or dispenses medications directly to patients make use of pharmacy technicians.These positions can be very rewarding, and tend to pay more as well. Certain qualified technicians also have the ability to counsel consumers and patients on the use of their medications, as well as answer medication questions.In any case, attending schools that offer the most detailed training and externships, and prepare students to become Certified Pharmacy Technicians are highly recommended for anyone interested in a career in healthcare services that pays well and offers plenty of room for advancement.

Can Nutrition Bars Really Be Nutritional?

My patients frequently ask me if using nutrition bars would be of any benefit to their overall health or weight loss plan. I admit, even I grab one of these bars every now and then for a quick snack, or even lunch on a really busy day sometimes. In fact, I would much rather have my patients substitute a good nutrition bar for lunch than grab a high-saturated-fat burger and fries.These bars are convenient, they don’t require refrigeration, and, if you read labels before buying, they really can help you get some good nutrition in a hurry. Here’s what I tell my patients about the pros and cons of the “nutrition on the run” that these bars offer.Are All Nutrition Bars Alike?Seems every time I go to the health food store, there’s a new nutrition bar promising to be better tasting, or more vitamin/protein-packed than all the other bars! However, what tastes good to me may not to you, so, different flavors aside, let me explain what ingredients should be in a good nutrition bar.•Protein:For meal replacement, a good bar should have at least 15 grams of protein, preferably from whey or even casein protein and not soy, gelatin or collagen protein. Many bars, however, contain soy protein isolate, or a blend of whey, casein, and soy. Soy products can interfere with thyroid hormones as well as imbalance male and female hormones, as it adds plant estrogen, or phytoestrogens, to your body.•Fat: Should be fairly low in fat, not more than 3 grams saturated fat and 0 trans fat, 10 grams total fat. Steer clear of bars that contain cholesterol-boosting oils like palm kernel oil. Bars with polyunsaturated vegetable oils like olive, safflower, or coconut oil are best.•Carbohydrate: For meal replacement, there should be a balanced fat/carbohydrate/protein ratio, in a 40/30/30 distribution, i.e., 30% protein, 30% fat, 40% carbohydrate. If you want added protein only, then the carb and fat level can be lower than this distribution. Some bars can contain a whopping amount of sugar, however! Limit sugar to 10-15 grams.•Sugar Alcohols: Many low carb nutrition bars contain sugar alcohols. These help sweeten the bar without adding carbohydrates. When figuring the carbohydrate, or glycemic load, they should be subtracted from the overall carbohydrate content. For example, if the bar contains 25 grams of carbohydrate and also 20 grams of sugar alcohols, then the effective carbohydrate count would only be 5. Some people get digestive upsets from sugar alcohols which can be a drawback to bars that contain it.•Vitamins: A good bar has at least 1/3 of the minimum daily requirements for vitamins, usually in the 30% range for crucial vitamins like C, E, D, A. This is especially important if you are using a nutrition bar as a meal replacement.•Minerals: Many good bars also contain 1/3 the minimum daily requirement of necessary minerals like potassium, magnesium, calcium, zinc. Again, should be in the 30% range for meal replacement use.•Fiber: Many nutrition bars contain very little fiber, but several brands have between 4-6 grams. Or, at least have a piece of fruit, or a salad, with it to make up for fiber deficiencies.•Calories: If you’re using it as a meal replacement for a quick lunch, your nutrition bar should have between 200-300 calories in it. Otherwise you’ll be at the snack machine in an hour!Are There Any Cons to Nutrition Bars?We’ve talked about what I recommend a good bar should contain. Now, are there any real disadvantages, or cons, to using nutrition bars? As I tell my patients, I think that answer depends on how you use them. With that in mind, here are some possible disadvantages to using nutrition bars that you might consider when deciding to use them everyday or just occasionally:•Cost: Most good nutrition bars can cost anywhere from $2 to $3 a piece. This can get expensive if you use them everyday. However, if you use them as a meal replacement for one meal a day, that’s still less than the cheapest burger place for lunch, a lot less fat and salt, controlled calorie amount, and more vitamins and minerals.•Excessive Nutrition: If you’re using a nutrition bar for just a snack here and there, and not as meal replacement, look for one that has less than the 30% minimum daily requirement of vitamins and minerals to avoid over-intake of nutrients. This is especially true if you are taking a good vitamin/mineral supplement already everyday and eating well at your other meals. Too much Vitamin A can pose liver problems. Too much Vitamin E can result in excessive bleeding should you cut yourself.•May Contain Herbals: Steer clear of nutrition bars that contain “energy boosting” herbs such as ephedra, bitter orange, or even caffeine from green or black tea extracts which can affect some people’s heart rate or blood pressure adversely.•Taste: The taste of these bars can vary widely from brand to brand and price range. Some are in the “acquired” taste category and can be rather dry. Then there are others that really taste great. You really have to shop around and try a lot of different ones to find one you like and could eat on a regular basis.If you take medications, it’s always a good idea to ask your doctor about adding anything with vitamins/minerals in it that may interfere with absorption of your medications. Nutrition bars should not take the place of a balanced diet of whole foods, but they can provide a satisfying solution to a chocolaty-sweets craving, or provide a quick and nutritional meal on the run!

Nutritional Supplements – A Growing Industry

The nutritional supplement industry has achieved phenomenal growth in the last two decades. In 1994, the DSHEA law was passed. This new framework for the regulation of dietary supplements is better suited for nutraceuticals because it facilitates increased product accessibility for Americans. Since then, the nutritional supplement industry has effectively grown due in a way mutually beneficial to manufacturers and consumers. This phenomenal growth is not only seen in the USA, but all around the world, particularly in Europe.What’s driving the nutritional supplement industry? Let’s take a look at why nutritional supplements are in such popular demand.Worldwide Shift in Focus from Symptom-Relief to Proactive HealthcareNutritional supplements are meeting the health concerns of today forcing a shift in focus. The focus is now on proactive healthcare rather than symptom relief. People want to stay healthy.More people want to take proactive measures for maintaining good health. Most people who take nutritional supplements believe that nutritional supplements will help them to achieve optimal health over longer periods of time.Lifestyle and Environment IssuesBusy lifestyles, a lack of good dietary habits, the strains of daily life and high pollution levels can cause stress to the body. In order to relieve the pressures of life, many people prefer nutritional assistance to improve their situation.Nutritional aids are formulated to help relieve anxiety, antioxidants to help stress at the cellular level, even sleep aids. This type of assistance is preferred since it carries less harmful side effects, is non-addictive, and gently works with the body’s natural functions.Educated PublicEighty percent of illnesses are nutrition-related. Consumer awareness is leading people to make nutritional supplementation their first choice. Nutritional assistance is available to support heart health, eye health, digestive health, and many other health concerns. It is also used in proactive health measures to help prevent some types of health conditions.All of these health benefits have been validated by scientific research which gives them more credibility. A wide amount of research is available to the public through the Internet – credible sources like PubMed and Medline and no doubt such research has given nutritional supplements a dynamic impetus.Inadequacies of Conventional TreatmentsSome conventional treatments have fallen short of consumer expectations. Users of have communicated their preference for less harmful methods of treatment, unless pharmaceuticals are absolutely deemed necessary.The Freedom to Control Your Own HealthcareConsumers are happy to exercise their own healthcare by means of nutritional supplementation. More people are taking responsibility for their own health as seen by the rise in the number of nutritional supplements now available in the market. Using education and their own discretion, consumers are able to administer their own self-care regimen.. There is almost 100% consumer satisfaction leading to a growing insatiable consumer demand for more nutritional supplements!Advancing Research and Variety of ProductsThe demand for more strategic nutritional supplements, targeted for specific demographics and health concerns are driving nutritional supplement manufacturers back to the laboratory for innovative products that can meet consumer demands. Research on nutrition and herbs keeps advancing giving rise to more products. There are now special products for adolescents, working women, men and children. Nutritional supplementation has become a specialized industry and products that cater to specific health needs, in the right packaging, can make the right impression amongst consumers. Products for anti-aging, skin health, cardiovascular health, antioxidants, hair care, continue to be remain popular.Wider Acceptance amongst the Medical ProfessionThere is a wider acceptance of nutritional supplementation amongst the medical profession. More doctors are recommending nutritional supplements to their patients and many of them have begun to endorse products they believe in. More products are developed in collaboration with condition specific experts and nutritional researchers and some are formulated by well-known doctors. Famous athletes and celebrities are endorsing nutritional products and this too has added to the salability and credibility of the nutritional product.The nutritional supplement industry will continue to grow as breakthroughs in research, new manufacturing technologies and innovative products increasingly meet the health needs of today’s consumers.

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues.This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.The Situation A manufacturing firm’s brand enjoyed high name recognition, and the longstanding business had survived and often thrived through multiple business cycles during its storied history. A competent management team had been assembled and was balancing operational needs with cash-flow requirements.However, sales of the manufacturer’s primary division were declining and the market for its products was in a severe depression. The lack of volume meant the company was not covering its overhead. Escalating energy and raw material costs were eroding profit margins.Product and Distribution ChannelsMarket perceptions of its products were mixed. The company had a strong reputation as a manufacturer of “green” building products, but it was not well regarded for solving end-user problems. The firm was not in a position to compete on price.Although the company’s products were esteemed by specifiers and designers for being sustainable and other specific performance attributes, many end-users were put off by the high cost of the products, and sometimes found these products to be difficult to work with and of questionable quality.Low sales volume and slow inventory turns decreased the company’s value to channel members and kept new distributors from taking on the line. To cut costs, existing distributors reduced their inventories of the company’s products, and dropped slower-moving niche items manufactured by the firm entirely.In response, management hired a full-service marketing firm and undertook a full-blown marketing and advertising campaign. The marketing message trumpeted the environmental friendliness of the firm’s products but failed to communicate their other performance values.Choosing Strategic PrioritiesRather than simply initiating a typical marketing campaign, the company needed to find:· A high-volume application…· In which it could be cost-competitive…· In which it had a different story to tell…· In an expanding market, enabling growth without having to take market share…· And reestablish its value to distributors.Internal AssessmentThe company’s primary product is a fiber board used for various purposes by construction trades. Reducing sound transmission in buildings appeared to be the company’s best opportunity to generate volume. Multi-family projects that required sound reduction could require multiple truckloads of product. The firm already marketed this application but was not emphasizing it.The company’s sound-reduction product performed well and was cost-competitive in flooring applications. It was installed very differently than the products dominating the market. Competing products were sold directly to specialty contractors, bypassing traditional distributors and contractors.The housing market had collapsed with no recovery in sight. The lack of money for down payments, overly strict mortgage requirements, and fear of declining home values crippled demand.Still, people needed places to live. Apartment construction, while also down, remained viable, and increased demand was forecast for the foreseeable future. Demographic changes predicted surging demand for student housing and assisted living. Changing consumer tastes were boosting the desire for urban living. The Federal government’s spending on affordable housing, often in the form of apartments, was increasing in an effort spur economic growth.Executing the Strategy A volume application had been identified that met the company’s strategic imperatives. The marketing group now needed to focus all its resources on implementing the initiative as quickly and inexpensively as possible against larger, better-capitalized competitors that dominated the market. Every problem perceived by customers that could hold back sales needed to be solved.HowThe marketing team implemented a wide array of tactics to support the new strategy:Brought It Inside. To reduce cost, the firm terminated its engagement with the full-service outside marketing agency and brought marketing in-house, with assistance from independent professionals.Aligned the Messaging. The marketing team developed a compelling tag line aligned with the new strategy. The message was simple and specific, yet universal to the company’s other product lines.Developed Aligned Materials. The team conveyed its solution and addressed all known obstacles through new marketing tools in a wide variety of mediums, including video, website, packaging, sales aides, installation graphics, product sheets, trade show booths and more.Accessed All Available Channels. The team tapped all available cost-effective channels to disseminate the message, including the company website, YouTube and industry related third-party websites.Quality Improvements. The marketing team communicated quality improvements needed to increase market acceptance to operations. The Operations Department innovated and made improvements. Third-party testing labs were engaged to refute end-user performance concerns and induce confidence.Bottom LineThe shift in marketing strategy contributed significantly to turning around declining revenues into consecutive year-over-year sales increases of 20% and beyond. Identifying and targeting an expanding market segment supported this growth in sales. Increased market share remained a goal but was not required for significant recurring revenue increases.Companies that follow conventional wisdom run the risk of leaving core problems undiagnosed and fail to turn sales around. The strategic marketing process avoids this pitfall. Strategic marketing effectively gives the sales force an improved product to sell and a better market to sell it into, thereby propelling increased sales at a rapid rate.The company could not have sold its way out of declining revenues without first changing its go-to-market strategies. It needed to find a market opportunity that met its strategic imperatives and provided a focus point for success. Compelling marketing messages provided efficient market penetration in a way that selling by individuals or teams could not.If done innovatively, with an eye on costs, strategic marketing can be the fastest way to spur sales growth.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.